Diet water. When you're too stupid to buy regular water (or heaven forbid, drink it from the tap!). Honestly I don't blame these guys, in fact I kinda admire them for profiting from stupidity rather than just blogging about it. :-)
Beat down, verbal abuse, or simply public humiliation is necessary for some of the blatant acts of stupidity one witnesses every day. Here I attempt to document such stupidity in its natural state.