The worst thing I've seen on the internet all week: Hitachi, who make hard drives that lost tons of data for me, has this "hard drive is the new bling" thing up on their site. Check it out. This is horrible to say the least. The marketing "goo-roo" (guru) who came up with this "hip, for the kids" deserves to be pelted repeatedly with broken Hitachi/IBM Dethstar hard drives. This is royally knighted by the Queen bad.