Movie Theater Beatdown #3: Commercials. I've seen the same idiotic "trivia questions" at the beginning of the movies, then we get to see ads for Coke, Ikea, Pontiac, etc. Ugh. I need a movie theater PVR. And, just when you start budgeting your time to show up 10 minutes late for the movie, the sunuvabitches decide that one night not to run them, to keep you on your toes. Madison Avenue deserves a beatdown. I'm thinking small sledge hammers.