Marketing twisting reality again: Here we have the concept of "extended warranty." It's something you pay for. I cry bullsh!t. If you are paying for something, it's not a warranty. Websters, in the context of things like hi-definition TV sets and cars, defines warranty as

a usually written guarantee of the integrity of a product and of the maker's responsibility for the repair or replacement of defective parts

If I am paying for a warranty, I'm not getting a warranty. I'm getting insurance. Selling me this extra dumb thing, which in a way admits to me your product is a piece of rat doo-doo, is ridiculous, and I warranty your ass whupping will be quite effective in driving this point across.