I dig rap & hip-hop. I got into that music in 1989 and still check out the tunes today. Rap is a serious marketing force, and people like Jay-Z are peddling wares o'plenty. However, sometimes this marketing goes to far. The word, my friends is "sellout." If you get a company's logo shaved into your head (reportedly for $100,000), you probably deserve a reality beatdown. Even for all that change, you're a sellout.