Friday, September 22, 2006

As inspired by an observation by Dave:

Ah, the quest for "me-too" marketing. First it was Mini-mart. Then came the small regional chains that decided to do some cutesy name to "compete." Except they never bothered to ask anyone about the alternate interpretations of these names. Examples are Gas-N-Splash and my personal favorite, Kum&Go (sic). Yeah, that's pretty clever guys. Non-native English speakers will find the names bizarre, and those of us versed in American slang find ourselves giggling about the near-pornographic imagery it conjures up in our overactive imaginations. If you name your establishment with zero market research and pick something stupid, you deserve a beatdown.